B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- consumers willing to pay more for quality customer service for consumers (2026)
48% of consumers are willing to pay more for quality customer service according to Forbes.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://akohub.com/blogs/why-your-christmas-marketing-strategy-needs-a-multi-tier-loyalty-program ↗
Source Article
Why Your Christmas Marketing Strategy Needs a Multi
Original Research
Forbes
· Original study ↗
Methodology
Attributed to Forbes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 48% consumers willing to pay more for quality customer service. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-quality-service
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-quality-service" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- consumers willing to pay more for quality customer service for consumers<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/consumers-pay-more-quality-service" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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