B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- willingness to pay premium for personalized clothing for consumers (2025)
81% of consumers are willing to pay more for personalized clothing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://www.podpartner.com/blog/how-to-add-a-personalization-option-on-shopify ↗
Source Article
PODpartner Customizer: Add Personalization Option to Your Shopify Store
PODpartner Customizer: Add Personalization Option to Your Shopify Store
Ready to boost your Shopify POD sales with personalized print-on-demand products? Adding customizable product options to your store is now effortless with PODpartner's Personalization feature. Let customers personalize products …
Original Research
Deloitte
· Original study ↗
Methodology
Cited as Deloitte research; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 81% willingness to pay premium for personalized clothing. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-personalized-clothing
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-personalized-clothing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- willingness to pay premium for personalized clothing for consumers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-personalized-clothing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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