B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- willingness to pay premium for customer experience for consumers (2025)
Consumers are willing to pay up to 16% more for a good customer experience according to PwC.
- up to 16% ('jopa 16 %')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://rockon.io/hot-stuff-blogi/hyva-tuotekokemus-johtaa-asiakaskokemuksen-nirvanaan/ ↗
Source Article
Hyvä tuotekokemus johtaa asiakaskokemuksen Nirvanaan - RockOn
Kuten yksittäinen single voi määritellä kokonaisen albumin kohtalon, hyvä tuotekokemus on ratkaisevaa brändisi asiakaskokemukselle. Tehokas tuotetiedon hallinta on tässä prosessissa elintärkeää. Huono tuotekokemus saattaa jättää asiakkaat yhtä kylmiksi kuin keikkalippuja vaille jääneet Coldplay-fani…
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC research on customer experience; original survey details not provided in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 16% willingness to pay premium for customer experience. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-good-customer-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-good-customer-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- willingness to pay premium for customer experience for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-good-customer-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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