B
Evidence Grade B
Graded
under review
Safe to Cite
Current
86%
86% -- willingness to pay premium for customer experience for buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arlo.co
Primary
Tier C
https://www.arlo.co/blog/customer-training-examples ↗
Source Article
Customer Training Examples: 8 Companies That Get Customer Education Right
Original Research
arlo.co
· Original study ↗
Methodology
Widely cited CX statistic; original survey not identified in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
buyers: 86% willingness to pay premium for customer experience. Source: arlo.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-pay-more-great-cx-86
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-pay-more-great-cx-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- willingness to pay premium for customer experience for buyers<br><small>Source: arlo.co (2026) · <a href="https://lighthousedata.io/data/buyers-pay-more-great-cx-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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