B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

47%

47% -- willingness to pay premium for ar vr for consumers (2023)

2023  · Statista

47% of consumers are willing to pay more for a product if they can experience it through virtual or augmented reality.

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Lighthouse Research Team
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Source verified Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Statista Primary Tier C
https://www.ewizcommerce.com/blog/10-ideas-to-future-proof-your-furniture-ecommerce-business/ ↗
Confidence: 23/100 Vintage: 2023 Channel: Deep Crawl
Source Article
10 Ideas to Future-Proof your Furniture eCommerce Business
13 MINUTE READ Natasha Ambavle Originally published September 14, 2023 8 SHARES Not too long ago, the idea of shopping for furniture online was far from plausible. Brands like IKEA, Pepperfy, Denkali, Houzz, CB2, and numerous others have broken the generational curse of furniture and furnishing comp…
Original Research
Statista · Original study ↗

Statista study as cited in blog

Methodology documented
IndustryRetail RegionGlobal Channelcontent
Plain Text
consumers: 47% willingness to pay premium for ar vr. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-ar-vr-statista
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-ar-vr-statista" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- willingness to pay premium for ar vr for consumers<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/consumers-pay-more-ar-vr-statista" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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