B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75%

75% -- share of consumers passing on unwanted items for UK/US/Canada consumers (2022)

2022  · n=12,016  · Savanta

75% of consumers in the UK, US, and Canada pass on unwanted items to others.

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Attribution: Savanta View source
Lighthouse Research Team
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Source verified Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2022
Entity
UK/US/Canada consumers
Sample Size
12,016
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Savanta Primary Tier A
https://savanta.com/knowledge-centre/view/how-are-consumers-prioritising-sustainable-lifestyle-choic… ↗
Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl
Source Article
How are consumers prioritising sustainable lifestyle choices? - Savanta
Around one in five (18%) think it’s harder for them to change their lifestyle than for other people. That may not sound high, but regarding sustainable living, it’s the most well-intentioned segments who agree significantly more. Examining broader lifestyle purchases, technology, furniture, clothing…
Original Research
Savanta · Original study ↗

Savanta Sustainability Segmentation survey

Methodology documented
Industryecommerce RegionUS
Plain Text
UK/US/Canada consumers: 75% share of consumers passing on unwanted items. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pass-on-unwanted-items-75
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<blockquote cite="https://lighthousedata.io/data/consumers-pass-on-unwanted-items-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of consumers passing on unwanted items for UK/US/Canada consumers<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/consumers-pass-on-unwanted-items-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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