B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- share of consumers overwhelmed by digital brand messages for US consumers (2025)
69% of consumers report feeling overwhelmed by the volume of digital brand messages they see via social posts and other digital channels.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
digitalprint.com
Primary
Tier C
https://www.digitalprint.com/dpi-news/the-return-of-direct-mail-why-print-marketing-is-making-a-come… ↗
Source Article
Direct Mail Is Back: Why Marketers Are Reinvesting in Print — Digital Print, Inc
The Return of Direct Mail: Why Print Marketing Is Making a Comeback
The Return of Direct Mail: Why Print Marketing Is Making a Comeback
In an era of overflowing inboxes and endless social feeds, an old-school marketing channel is experiencing an unexpected revival. Businesses are rediscovering the p…
Original Research
digitalprint.com
· Original study ↗
Methodology
Survey cited by secondary article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 69% share of consumers overwhelmed by digital brand messages. Source: digitalprint.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-overwhelmed-digital-messages
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<blockquote cite="https://lighthousedata.io/data/consumers-overwhelmed-digital-messages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of consumers overwhelmed by digital brand messages for US consumers<br><small>Source: digitalprint.com (2025) · <a href="https://lighthousedata.io/data/consumers-overwhelmed-digital-messages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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