B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49.2%
49.2% -- share of consumers opening only a few brand emails daily for email consumers (2025)
49.2% of survey respondents stated they open only a few emails from brands each day.
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
49.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Beginners Guide to Mailing List Management
Most people’s inboxes are filled with emails that they never open. In fact, according to a recent survey, 49.2% of the respondents said they open only a few emails from brands each day.
The same survey also found that over 75% of respondents want to hear from brands via email.
So, why is there such …
Methodology
Survey cited by Smaiy; original survey unnamed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email consumers: 49.2% share of consumers opening only a few brand emails daily. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-open-few-brand-emails-daily
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-open-few-brand-emails-daily" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49.2%</strong> -- share of consumers opening only a few brand emails daily for email consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-open-few-brand-emails-daily" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.