B
Evidence Grade B
Graded
under review
Safe to Cite
Current
91%
91% -- consumer use of online reviews rate for travel consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aremorch.com
Primary
Tier C
https://aremorch.com/a-digital-marketing-guide-for-hotels-optimizing-content-and-websites-increasing… ↗
Source Article
A Digital Marketing Guide for Hotels: Optimizing Content And Websites, Increasing Engagement
Original Research
aremorch.com
· Original study ↗
Methodology
Unspecified study cited by blog without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel consumers: 91% consumer use of online reviews rate. Source: aremorch.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-online-reviews-91
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<blockquote cite="https://lighthousedata.io/data/consumers-online-reviews-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer use of online reviews rate for travel consumers<br><small>Source: aremorch.com (2026) · <a href="https://lighthousedata.io/data/consumers-online-reviews-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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