B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
23%
23% -- share of consumers not interacting with brands on social media for social media users (2021)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Linchpin SEO : Trends Shaping Brand Marketing Strategies
Standing still is the worst thing you can do in this constantly changing world. Everything is changing, including marketing, and to move fast at customers, brands and marketers must adapt to the changes and capitalize on these emerging opportunities. With events like the Coronavirus, everything is s…
Methodology
Cited survey data; 2020 baseline was 23%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 23% share of consumers not interacting with brands on social media. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-not-following-brands-social-media-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-not-following-brands-social-media-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of consumers not interacting with brands on social media for social media users<br><small>Source: (2021) · <a href="https://lighthousedata.io/data/consumers-not-following-brands-social-media-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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