B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- share of customers taking no action before reading reviews for online consumers (2025)
89% of customers take no action before reading reviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
WebTribunal
Primary
Tier C
https://www.mara-solutions.com/post/hotel-review-response-templates ↗
Source Article
Quick-Start Guide to Hotel Review Response Templates
In our blog article on How to save time when replying to hotel reviews? we suggested 5 easy to implement strategies for saving time when responding to online guest reviews. In this article we expand on one of the strategies suggested there – Using review templates .
Why should you respond to all sta…
Original Research
WebTribunal
· Original study ↗
Methodology
Cited from WebTribunal; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 89% share of customers taking no action before reading reviews. Source: WebTribunal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-no-action-before-reading-reviews
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<blockquote cite="https://lighthousedata.io/data/consumers-no-action-before-reading-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of customers taking no action before reading reviews for online consumers<br><small>Source: WebTribunal (2025) · <a href="https://lighthousedata.io/data/consumers-no-action-before-reading-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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