B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- share of consumers more likely to use business with positive online reviews for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
http://seniormarketing.com/products-services/senior-care-reputation-management/ ↗
Source Article
“Boost Senior Reviews” A Simple And Easy Way To Get A Flood Of Positive Reviews In As Little As 30 Days From Now!
“Boost Senior Reviews”
A Simple And Easy Way To Get A Flood Of Positive Reviews In As Little As 30 Days From Now!
Strengthen Your Brand And Handle Negative Reviews Internally.
Approximately “79% of consumers trust online reviews as much as personal recommendations” while “65% of consumers are more l…
Original Research
BrightLocal
· Original study ↗
Methodology
Survey finding cited from BrightLocal
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 65% share of consumers more likely to use business with positive online reviews. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-more-likely-to-use-business-with-positive-reviews
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<blockquote cite="https://lighthousedata.io/data/consumers-more-likely-to-use-business-with-positive-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of consumers more likely to use business with positive online reviews for consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-more-likely-to-use-business-with-positive-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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