B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
82%
82% -- purchase likelihood with localized promotional material for online consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Market Finder
Primary
Tier C
https://www.translatorsfamily.com/localisation-overcoming-the-main-challenge-for-smes-in-exporting/ ↗
Source Article
Localisation: Overcoming the Main Challenge for SMEs in Exporting - Translators Family
Expanding into new markets is a significant milestone for any SME. However, one of the most critical hurdles is localisation. Google Market Finder reports that:
- 72% of consumers prefer websites in their own language.
- 82% are more likely to purchase if the promotional material is in their languag…
Original Research
Google Market Finder
· Original study ↗
Methodology
Cited from Google Market Finder research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 82% purchase likelihood with localized promotional material. Source: Google Market Finder (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-more-likely-purchase-native-language
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<blockquote cite="https://lighthousedata.io/data/consumers-more-likely-purchase-native-language" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- purchase likelihood with localized promotional material for online consumers<br><small>Source: Google Market Finder (2025) · <a href="https://lighthousedata.io/data/consumers-more-likely-purchase-native-language" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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