B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- purchase intent after receiving promotional product for Consumers (PPAI research) (2025)
83% of consumers are more likely to do business with a company after receiving a branded product, according to research by PPAI.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Promotional Products Association International (PPAI)
Primary
Tier C
https://www.webrand4you.co.uk/blog/dominating-trade-shows-with-promotional-products ↗
Source Article
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- Drinkware
- Keyrings
- Clothing
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- Eco
- Promotional Sweets
- Lifestyle
- Event
Standing out at a trade show can feel like an uphill battle. With booths boasting flashy displays and competitors vying for attention, it’s easy to get lost in the crowd.…
Original Research
Promotional Products Association International (PPAI)
· Original study ↗
Methodology
Cited by blog as PPAI research; original study not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers (PPAI research): 83% purchase intent after receiving promotional product. Source: Promotional Products Association International (PPAI) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-more-likely-business-branded-product
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<blockquote cite="https://lighthousedata.io/data/consumers-more-likely-business-branded-product" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- purchase intent after receiving promotional product for Consumers (PPAI research)<br><small>Source: Promotional Products Association International (PPAI) (2025) · <a href="https://lighthousedata.io/data/consumers-more-likely-business-branded-product" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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