B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- consumer trust loss rate for Consumers (2022)
65% of consumers lose trust in companies whose AI systems are perceived as unfair.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://www.annotera.ai/blog/bias-mitigation-ai-data-sets/ ↗
Source Article
Bias Mitigation in AI Data Sets: A Practical Guide for AI Teams
Original Research
Edelman
· Original study ↗
Methodology
Edelman survey cited by Annotera; original survey details not provided
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 65% | |
| 2026 | 67% | +3.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 65% consumer trust loss rate. Source: Edelman (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-lose-trust-unfair-ai-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-lose-trust-unfair-ai-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- consumer trust loss rate for Consumers<br><small>Source: Edelman (2022) · <a href="https://lighthousedata.io/data/consumers-lose-trust-unfair-ai-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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