B
Evidence Grade B
Graded
under review
Safe to Cite
Current
67%
67% -- consumer trust loss rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bernadettecoleman.com
Primary
Tier C
http://bernadettecoleman.com/factors-breed-bad-location-data/ ↗
Source Article
Factors That Breed Bad Location Data and What Can Be Done About It
Original Research
bernadettecoleman.com
· Original study ↗
Methodology
Cited as 'studies have shown'; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 65% | |
| 2026 (current) | 67% | +3.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 67% consumer trust loss rate. Source: bernadettecoleman.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-lose-trust-bad-address-67
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-lose-trust-bad-address-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer trust loss rate for consumers<br><small>Source: bernadettecoleman.com (2026) · <a href="https://lighthousedata.io/data/consumers-lose-trust-bad-address-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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