B Evidence Grade B Graded under review Safe to Cite Current

62%

62% -- share of online consumers more likely to do business after positive review for online consumers (2026)

2026  · Trustpilot and Econsultancy

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Attribution: Trustpilot and Econsultancy View source
Lighthouse Research Team
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Source verified Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
online consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Trustpilot and Econsultancy Primary Tier B
https://www.angelinvestmentnetwork.net/infographic-customer-reviews-can-be-valuable-for-your-busines… ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Infographic - Customer Reviews Can be Valuable for Your Business
Original Research
Trustpilot and Econsultancy · Original study ↗

Trustpilot and Econsultancy study on the voice of the customer

Methodology documented
Industrymarketing
Plain Text
online consumers: 62% share of online consumers more likely to do business after positive review. Source: Trustpilot and Econsultancy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-likely-business-positive-review
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<blockquote cite="https://lighthousedata.io/data/consumers-likely-business-positive-review" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of online consumers more likely to do business after positive review for online consumers<br><small>Source: Trustpilot and Econsultancy (2026) · <a href="https://lighthousedata.io/data/consumers-likely-business-positive-review" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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