B
Evidence Grade B
Graded
under review
Safe to Cite
Current
62%
62% -- share of online consumers more likely to do business after positive review for online consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot and Econsultancy
Primary
Tier B
https://www.angelinvestmentnetwork.net/infographic-customer-reviews-can-be-valuable-for-your-busines… ↗
Source Article
Infographic - Customer Reviews Can be Valuable for Your Business
Original Research
Trustpilot and Econsultancy
· Original study ↗
Methodology
Trustpilot and Econsultancy study on the voice of the customer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 62% share of online consumers more likely to do business after positive review. Source: Trustpilot and Econsultancy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-likely-business-positive-review
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-likely-business-positive-review" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of online consumers more likely to do business after positive review for online consumers<br><small>Source: Trustpilot and Econsultancy (2026) · <a href="https://lighthousedata.io/data/consumers-likely-business-positive-review" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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