B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
88%
88% -- consumers less likely to return after bad ux for Online consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
okkular.io
Primary
Tier C
https://www.okkular.io/ux-in-fashion-e-commerce-start-with-smarter-catalogues/ ↗
Source Article
UX in Fashion E-Commerce: Start with Smarter Catalogues - Okkular
With the rapid increase in online shopping adaption, UX in fashion e-commerce is becoming one of the most important means for brands to stand out. With endless options, the need to capture customer attention has never been higher.
Today’s digitally savvy consumers demand an experience as seamless an…
Original Research
okkular.io
· Original study ↗
Methodology
Widely cited UX benchmark (commonly attributed to a 2011 Gomez study); original study not named in the article. Article is undated; vintage approximated from publication period.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 88% | |
| 2026 | 88% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online consumers: 88% consumers less likely to return after bad ux. Source: okkular.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-less-likely-return-after-bad-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-less-likely-return-after-bad-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers less likely to return after bad ux for Online consumers<br><small>Source: okkular.io (2023) · <a href="https://lighthousedata.io/data/consumers-less-likely-return-after-bad-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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