B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- consumers learning about company through articles for US consumers (2026)
70% of consumers learn about a company through articles rather than ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ignitespot
Primary
Tier C
http://www.araxam.com/what-is-inbound-marketing-and-what-do-i-need-to-know/ ↗
Source Article
What is Inbound Marketing and What Do I Need to Know?
Original Research
Ignitespot
· Original study ↗
Methodology
Cited study by Ignitespot; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 70% consumers learning about company through articles. Source: Ignitespot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-learn-company-articles
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-learn-company-articles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers learning about company through articles for US consumers<br><small>Source: Ignitespot (2026) · <a href="https://lighthousedata.io/data/consumers-learn-company-articles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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