B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- consumers learning about new brands on social media for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social / Harris Poll
Primary
Tier C
https://www.aoeteam.com/post/humanize-your-organization-through-social-media ↗
Source Article
Humanize your organization through social media
Original Research
Sprout Social / Harris Poll
· Original study ↗
Methodology
Harris Poll conducted on behalf of Sprout Social, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 55% consumers learning about new brands on social media. Source: Sprout Social / Harris Poll (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-learn-brands-social-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-learn-brands-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumers learning about new brands on social media for US consumers<br><small>Source: Sprout Social / Harris Poll (2026) · <a href="https://lighthousedata.io/data/consumers-learn-brands-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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