B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

70%

70% -- consumers learning about brands through content for Consumers (2024)

2024  · Curata

70% of consumers learn about a brand through content.

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Attribution: Curata View source
Lighthouse Research Team
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Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Curata Primary Tier C
https://tailwebs.com/blogs/content-is-king-creating-engaging-content/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Content Is King: Creating Engaging Content That Lasts
In the vast digital landscape, websites and blogs rise and fall on the fickle winds of user attention. What separates the fleeting flash in the pan from the enduring online empire? The answer, whispered in hushed tones by SEO gurus and whispered excitedly by digital marketers, is a simple yet powerf…
Original Research
Curata · Original study ↗

Cited from Curata; secondary source

Methodology documented
Industrymarketing
Plain Text
Consumers: 70% consumers learning about brands through content. Source: Curata (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-learn-brand-through-content
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<blockquote cite="https://lighthousedata.io/data/consumers-learn-brand-through-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers learning about brands through content for Consumers<br><small>Source: Curata (2024) · <a href="https://lighthousedata.io/data/consumers-learn-brand-through-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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