B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

79%

79% -- consumer interest in ar product interactions for consumers (2024)

2024  · Snap and Ipsos

79% of consumers are interested in AR product interactions before making a purchase.

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Attribution: Snap and Ipsos View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2024
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Snap and Ipsos Primary Tier C
https://www.esigners.in/social-media-and-augmented-reality/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Social Media and Augmented Reality
December 12th, 2024 by esigners AR (Augmented Reality) can play a vital part as well by melding the real with the virtual in social media. Such technology can be used effectively to create an innovative canvas that fosters greater user interaction. This fusion can in fact bring about a revolution in…
Original Research
Snap and Ipsos · Original study ↗

Snap and Ipsos Global Report, cited by esigners

Methodology documented
Period Value Change
2024 (current) 79%
2026 79% 0%
Industrymarketing
Plain Text
consumers: 79% consumer interest in ar product interactions. Source: Snap and Ipsos (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-interested-ar-product-interactions-79
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<blockquote cite="https://lighthousedata.io/data/consumers-interested-ar-product-interactions-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer interest in ar product interactions for consumers<br><small>Source: Snap and Ipsos (2024) · <a href="https://lighthousedata.io/data/consumers-interested-ar-product-interactions-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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