B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
73%
73% -- consumers influenced by brand social media for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Animoto
Primary
Tier C
https://robertdeniroonline.com/video-as-a-digital-marketing-rocket-boost.html ↗
Source Article
Video As A Digital Marketing Rocket Boost - Robert Deniro Online
Video As A Digital Marketing Rocket Boost
Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts.
Part of the problem is the idea that video is expensive. And another is not understanding the full impact …
Original Research
Animoto
· Original study ↗
Methodology
Cited from Animoto
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% consumers influenced by brand social media. Source: Animoto (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-influenced-social-media-presence
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<blockquote cite="https://lighthousedata.io/data/consumers-influenced-social-media-presence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers influenced by brand social media for consumers<br><small>Source: Animoto (2025) · <a href="https://lighthousedata.io/data/consumers-influenced-social-media-presence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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