B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- social content influence rate for consumers (2025)
70% of consumers report being influenced by social and creator content.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Inmar Intelligence
Primary
Tier B
https://qa.outfront.dev/blog/back-to-school-shopping-ten-need-to-know-trends ↗
Source Article
2025 Back-to-School Shopping: Ten Need-to-Know Trends | Brand Central Station | OUTFRONT
2025 Back-to-School Shopping: Ten Need-to-Know Trends
July 8, 2025
Are brands showing up in the right way or in the right places to reach and influence back-to-school shoppers?
Summer might have just begun, but in today's always-on consumer culture, whether you’re ready for it or not, back-to-school…
Original Research
Inmar Intelligence
· Original study ↗
Methodology
SOURCE: Inmar Intelligence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% social content influence rate. Source: Inmar Intelligence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-influenced-social-creator-content
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<blockquote cite="https://lighthousedata.io/data/consumers-influenced-social-creator-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- social content influence rate for consumers<br><small>Source: Inmar Intelligence (2025) · <a href="https://lighthousedata.io/data/consumers-influenced-social-creator-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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