B
Evidence Grade B
Graded
under review
Safe to Cite
Current
61%
61% -- consumers influenced by custom content for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dragon Search Marketing
Primary
Tier C
https://influxjuice.com/the-hidden-truth-how-top-brands-win-with-content-marketing-over-paid-traffic… ↗
Source Article
The Hidden Truth: How Top Brands Win with Content Marketing Over Paid Traffic
Do you think ads works better than content marketing?
When you see an ad on Facebook or YouTube, what’s your first reaction?
Do you instantly make a purchase? Or do you start researching the product, comparing options, and reading reviews before deciding?
Most people fall into the second category. T…
Original Research
Dragon Search Marketing
· Original study ↗
Methodology
Cited research from Dragon Search Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 61% consumers influenced by custom content. Source: Dragon Search Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-influenced-custom-content
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<blockquote cite="https://lighthousedata.io/data/consumers-influenced-custom-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumers influenced by custom content for consumers<br><small>Source: Dragon Search Marketing (2026) · <a href="https://lighthousedata.io/data/consumers-influenced-custom-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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