B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- generative ai usage rate for online shopping for US consumers (2025)
39% of US consumers have used generative AI for online shopping.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier A
https://webidextrous.com/how-ai-is-silently-changing-seo-the-1700-traffic-surge-no-ones-talking-abou… ↗
Source Article
AI and SEO Trends: The Silent 1,700% Surge in Web Traffic
Let’s say you’re the marketing director for an established e-commerce brand. For years, your team has mastered the SEO playbook—optimizing metadata, building quality backlinks, and creating keyword-rich content. Traffic has been steady, and conversions have been predictable. Then, suddenly, over the…
Original Research
Adobe
· Original study ↗
Methodology
Adobe consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 39% generative ai usage rate for online shopping. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-genai-online-shopping-39
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<blockquote cite="https://lighthousedata.io/data/consumers-genai-online-shopping-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- generative ai usage rate for online shopping for US consumers<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/consumers-genai-online-shopping-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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