B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- consumer frustration rate unpersonalized content for consumers (2021)
74% of consumers feel frustrated when web content does not appear to be personalized to them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amplihigher.com
Primary
Tier C
https://amplihigher.com/author/liz/ ↗
Source Article
Liz, Author at Amplihigher
Original Research
amplihigher.com
· Original study ↗
Methodology
Unattributed statistic cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 74% consumer frustration rate unpersonalized content. Source: amplihigher.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-frustrated-unpersonalized-content-74
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-frustrated-unpersonalized-content-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumer frustration rate unpersonalized content for consumers<br><small>Source: amplihigher.com (2021) · <a href="https://lighthousedata.io/data/consumers-frustrated-unpersonalized-content-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.