B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- consumers frustrated by lack of personalisation for consumers (2025)
76% of consumers feel frustrated when personalised interactions fall short.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.360and5.com/blogs/news/what-e-commerce-personalisation-means-in-2025 ↗
Source Article
What E-commerce Personalisation Means in 2025
What E-commerce Personalisation Means in 2025
Guides
E-commerce success depends on adopting smarter, more strategic, and privacy-conscious personalisation solutions.
E-commerce personalisation in 2025 has advanced well beyond recommending similar products or addressing customers by name. It now refe…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey research via secondary blog article
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 76% consumers frustrated by lack of personalisation. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-frustrated-personalisation-falls-short
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<blockquote cite="https://lighthousedata.io/data/consumers-frustrated-personalisation-falls-short" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumers frustrated by lack of personalisation for consumers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/consumers-frustrated-personalisation-falls-short" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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