B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- share of consumers willing to follow funny brand for social media users (2026)
75% of people would follow a brand if it is funny on social media.
- Original study not named in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nory.ai
Primary
Tier C
https://www.nory.ai/blog/best-restaurant-blogs-websites-instagram-pages ↗
Source Article
The best restaurant websites, blogs & Instagram pages 2026 — Nory
Best restaurant blogs, websites and Instagram pages for latest trends
The best restaurant blogs, websites, and Instagram accounts to follow in 2026: Restaurant Online (industry news), World of Mouth (curated reviews), the Sustainable Restaurant Association (sustainability insights), UK Hospitality (…
Original Research
nory.ai
· Original study ↗
Methodology
Cited as 'studies show' — original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 75% share of consumers willing to follow funny brand. Source: nory.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-follow-funny-brands-social-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-follow-funny-brands-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of consumers willing to follow funny brand for social media users<br><small>Source: nory.ai (2026) · <a href="https://lighthousedata.io/data/consumers-follow-funny-brands-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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