68% -- consumers following brands to stay informed rate for Consumers on social media (2026)

Name: Consumers Following Brands To Stay Informed Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · Sprout Social

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Attribution: Sprout Social View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

68%

Unit

Percentage

Data Vintage

2026

Entity

Consumers on social media

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sprout Social Primary Tier C

https://www.kraftshala.com/blog/benefits-of-social-media-marketing/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Top 9 Benefits of Social Media Marketing in 2026

Have you ever wondered how some businesses become popular so quickly? The answer is often social media marketing. Imagine being able to reach millions of people with just a few clicks! That’s the power of social media. Whether you have a small business or a big company, using social media can help y…

Original Research

Sprout Social · Original study ↗

Methodology

Cited from The Sprout Social Index; survey details not stated on page

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Consumers on social media: 68% consumers following brands to stay informed rate. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-follow-brands-new-products-2026

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<blockquote cite="https://lighthousedata.io/data/consumers-follow-brands-new-products-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumers following brands to stay informed rate for Consumers on social media<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/consumers-follow-brands-new-products-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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