70% -- consumers feeling closer to company due to content for consumers (2026)

Name: Consumers Feeling Closer To Company Due To Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Content Marketing Institute

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute Primary Tier C

https://digitalguider.com/blog/content-marketing-strategy/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Complete Content Marketing Strategy Guide

What is Content Marketing Strategy? A content marketing strategy describes how a business produces and distributes content to achieve specific marketing goals. Successful content marketing helps in the following: - Understanding your target audience. - Establishing clear goals. - Planning out what t…

Original Research

Content Marketing Institute · Original study ↗

Methodology

Attributed to Content Marketing Institute; no specific report named

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 70% consumers feeling closer to company due to content. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-feel-closer-relatable-content

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<blockquote cite="https://lighthousedata.io/data/consumers-feel-closer-relatable-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers feeling closer to company due to content for consumers<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/consumers-feel-closer-relatable-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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