B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

77%

77% -- consumers viewing brands more favorably for applying feedback for consumers (2023)

2023  · Microsoft

77% of consumers view brands more favorably if the brands seek and apply customer feedback.

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Attribution: Microsoft View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Microsoft Primary Tier C
https://linchpinseo.com/blog/market-and-differentiate-complex-products/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Wayback
Source Article
Linchpin SEO : How To Market and Differentiate Complex Products
In an ever-evolving technological landscape, a significant number of products and services offered today are considered complex due to their multifaceted features, intricate usage, or sophisticated technology involved. These complex products, often associated with industries like technology, healthc…
Original Research
Microsoft · Original study ↗

Microsoft study, cited by Linchpin SEO

Methodology documented
IndustryB2C RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
consumers: 77% consumers viewing brands more favorably for applying feedback. Source: Microsoft (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-favor-brands-seeking-feedback
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<blockquote cite="https://lighthousedata.io/data/consumers-favor-brands-seeking-feedback" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumers viewing brands more favorably for applying feedback for consumers<br><small>Source: Microsoft (2023) · <a href="https://lighthousedata.io/data/consumers-favor-brands-seeking-feedback" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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