B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- share of consumers expecting welcome email for consumers (2023)
74% of consumers expect to receive a welcome email immediately after subscribing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://blog.emailoctopus.com/how-to-write-a-great-welcome-email/ ↗
Source Article
How to engage new subscribers with the perfect welcome email | EmailOctopus
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”.
Countless studies show that welcome emails drive higher …
Original Research
WordStream
· Original study ↗
Methodology
Cited from Wordstream
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
consumers: 74% share of consumers expecting welcome email. Source: WordStream (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-welcome-email-74pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-expect-welcome-email-74pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of consumers expecting welcome email for consumers<br><small>Source: WordStream (2023) · <a href="https://lighthousedata.io/data/consumers-expect-welcome-email-74pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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