B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- consumers expecting tailored engagement based on previous interactions for consumers (2022)
63% of consumers expect engagement with the brands they choose to be tailored to previous interactions.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Your Customers Want You To Think Of Them As More Than A Number
Thanks to the latest digital technology, consumers seeking the right financial institution has become more proactive. Not only do they research their own customer journey to gain more control, they also make their voices heard.
The voices of your customers are a key asset when it comes to their rela…
Methodology
Blog citing unnamed consumer research; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 63% consumers expecting tailored engagement based on previous interactions. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-tailored-engagement
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-tailored-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers expecting tailored engagement based on previous interactions for consumers<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/consumers-expect-tailored-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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