B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- percentage of consumers expecting reply within 24 hours for consumers (2025)
73% of consumers expect a reply within 24 hours or sooner according to The 2025 Sprout Social Index.
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Lighthouse Research Team
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://socioblend.com/blog/struggling-with-social-media-messages-these-customer-support-outsourcing… ↗
Source Article
Struggling With Social Media Messages? These Customer Support Outsourcing Companies Can Help | The SocioBlend Blog
Your customers are already messaging you on Instagram, Messenger, and TikTok. The question is whether anyone is answering fast enough. According to The 2025 Sprout Social Index, 73% of social users say they will buy from a competitor if a brand fails to respond to them on social. The same Index foun…
Original Research
Sprout Social
· Original study ↗
Methodology
From The 2025 Sprout Social Index consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% percentage of consumers expecting reply within 24 hours. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-social-reply-24-hours-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-social-reply-24-hours-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- percentage of consumers expecting reply within 24 hours for consumers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/consumers-expect-social-reply-24-hours-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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