B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumers expecting personalized experiences for global consumers (2025)
More than 80% of respondents in a BCG survey of 5,000 global consumers want and expect personalized experiences.
- reported as 'more than 80 percent'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BCG
Primary
Tier B
https://execsintheknow.com/magazines/january-2025-issue/ai-personalization-customer-experience-in-th… ↗
Source Article
AI PERSONALIZATION: CUSTOMER EXPERIENCE IN THE DIGITAL AGE
AI PERSONALIZATION: CUSTOMER EXPERIENCE IN THE DIGITAL AGE
In a world of limitless options, AI personalization simplifies decision-making by delivering the right content, support, or product customers need, when they need it.
by Execs In The Know
Imagine visiting an online store where every product …
Original Research
BCG
· Original study ↗
Methodology
BCG survey cited via Harvard Business Review; figure reported as 'more than 80 percent'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 80% consumers expecting personalized experiences. Source: BCG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-personalized-experiences-bcg
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-personalized-experiences-bcg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers expecting personalized experiences for global consumers<br><small>Source: BCG (2025) · <a href="https://lighthousedata.io/data/consumers-expect-personalized-experiences-bcg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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