B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- consumers expecting personalized shopping experience for consumers (2026)
80% of consumers expect brands to personalize their shopping experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://www.amio.io/blog/5-reasons-e-commerce-brands-are-adopting-ai-shopping-assistants-and-why-you… ↗
Source Article
5 Reasons E-Commerce Brands Are Adopting AI Shopping Assistants (And Why You Should Too)
Original Research
Epsilon
· Original study ↗
Methodology
Cited from Epsilon
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumers expecting personalized shopping experience. Source: Epsilon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-personalization-80
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-personalization-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers expecting personalized shopping experience for consumers<br><small>Source: Epsilon (2026) · <a href="https://lighthousedata.io/data/consumers-expect-personalization-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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