B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- consumers expecting personalised interactions for consumers (2021)
71% of consumers expect companies to deliver personalised interactions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.appdrawn.com/what-are-the-benefits-of-bespoke-e-commerce-vs-off-the-shelf ↗
Source Article
What are the benefits of bespoke e-commerce vs off-the-shelf?
Thanks to developments in e-commerce software, vendors can sell – and consumers can buy – more, easier and faster. Mass market solutions have helped enable this, but in many instances a customised approach is needed to support scale, innovation and a shift to online services.
The term ‘personalisati…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey 2021 report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 71% | |
| 2025 | 71% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 71% consumers expecting personalised interactions. Source: McKinsey (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-personalised-interactions-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-personalised-interactions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumers expecting personalised interactions for consumers<br><small>Source: McKinsey (2021) · <a href="https://lighthousedata.io/data/consumers-expect-personalised-interactions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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