B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- consumers who expect brands to take action on social and environmental issues for consumers (2021)
70% of consumers expect brands to take action on social and environmental issues according to a 2021 study by Sprout Social.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://fluodigital.com/sustainable-marketing-and-brand-purpose/ ↗
Source Article
The Essential Guide to Sustainable Marketing & Brand Purpose - Fluo Digital
The landscape of sustainable marketing is undergoing a seismic shift. Consumers, particularly younger generations, are increasingly driven by brand purpose in their purchasing decisions. They seek brands that align with their values, take a stand on social issues, and demonstrate a commitment to pos…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social 2021 study as cited by Fluo Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% consumers who expect brands to take action on social and environmental issues. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-brands-act-social-issues-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-brands-act-social-issues-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers who expect brands to take action on social and environmental issues for consumers<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/consumers-expect-brands-act-social-issues-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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