B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- consumers expecting brands to provide content for global consumers (2019)
90% of consumers expect brands to provide useful content such as experiences, solutions, entertainment, storytelling, and events.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
350,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Havas
Primary
Tier B
https://involve.no/aktuelt/de-fleste-bryr-seg-ikke-om-77-av-merkevarer-forsvant/ ↗
Source Article
De fleste bryr seg ikke om 77% av merkevarer forsvant - Involve! Advertising, Oslo
Vi lever i en tid med polarisering, identitetspolitikk, internasjonale spenninger, populisme på begge sider av det politiske spekteret, ytre høyre og ytre venstre, gnissing mellom stormakter, protestbevegelser, flyktningekriser, miljø og klima. Vi klarer knapt å skille mellom «real and fake news, og…
Original Research
Havas
· Original study ↗
Methodology
Havas Meaningful Brands survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 90% consumers expecting brands to provide content. Source: Havas (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-brand-content-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-expect-brand-content-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumers expecting brands to provide content for global consumers<br><small>Source: Havas (2019) · <a href="https://lighthousedata.io/data/consumers-expect-brand-content-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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