B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- consumers expecting brands to anticipate needs for Consumers (2023)
51% of consumers expect brands to anticipate their needs and make relevant suggestions according to a Salesforce study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://helium.marketing/ecommerce-personalization-techniques/ ↗
Source Article
eCommerce Personalization Techniques For More Memorable CX
eCommerce Personalization Techniques To Make Memorable Customer Experiences
You’re likely losing money if you’re not using eCommerce personalization. Sufficiently customizing the customer experience can elevate revenues and improve brand loyalty. Without personalization, there isn’t much to differen…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce study cited in article
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Consumers: 51% consumers expecting brands to anticipate needs. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-anticipate-needs-51pct
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-anticipate-needs-51pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- consumers expecting brands to anticipate needs for Consumers<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/consumers-expect-anticipate-needs-51pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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