B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
47%
47% -- consumers expecting page load 2s or less for online consumers (2024)
47% of consumers expect pages to load in 2 seconds or less.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kissmetrics
Primary
Tier C
https://strafecreative.co.uk/insights/speeding-up-my-website/ ↗
Source Article
WordPress: How to compress images to improve website speed
Should you compress images to improve website speed?
Absolutely! Page elements like images can create bulky files that a browser has to deal with when it renders site pages. If you compress your images before you upload them to your server, your website will run much more quickly.
Why your website s…
Original Research
Kissmetrics
· Original study ↗
Methodology
Agency blog citing Kissmetrics research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 47% consumers expecting page load 2s or less. Source: Kissmetrics (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-2s-page-load
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-2s-page-load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- consumers expecting page load 2s or less for online consumers<br><small>Source: Kissmetrics (2024) · <a href="https://lighthousedata.io/data/consumers-expect-2s-page-load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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