B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- share of complaining consumers expecting response within 1 hour for Consumers complaining on Facebook or Twitter (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Express
Primary
Tier C
https://atomicinteractive.com/blog/simple-social-media-management-tips-to-live-and-die-by/ ↗
Source Article
Simple Social Media Management Tips To Live And Die By
Original Research
American Express
· Original study ↗
Methodology
Cited from American Express; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers complaining on Facebook or Twitter: 25% share of complaining consumers expecting response within 1 hour. Source: American Express (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-1hr-response-social
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-expect-1hr-response-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of complaining consumers expecting response within 1 hour for Consumers complaining on Facebook or Twitter<br><small>Source: American Express (2026) · <a href="https://lighthousedata.io/data/consumers-expect-1hr-response-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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