B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

65%

65% -- share of consumers engaging with less than half of loyalty programs for consumers (2023)

Name: Share Of Consumers Engaging With Less Than Half Of Loyalty Programs Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2023 · Code Broker

65% of consumers engage with less than half of the loyalty programs they are enrolled in.

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Attribution: Code Broker View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

65%

Unit

Percentage

Data Vintage

2023

Entity

consumers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Code Broker Primary Tier C

https://magenative.com/blog/customer-loyalty-programs/ ↗

Confidence: 23/100 Vintage: 2023 Channel: Wayback

Source Article

Customer Loyalty Programs And The Power of Personalization

Customer loyalty program have become increasingly popular in recent years as businesses seek to attract and retain customers in a highly competitive marketplace. These programs offer rewards, discounts, and other incentives to customers who make repeat purchases or demonstrate brand loyalty differen…

Original Research

Code Broker · Original study ↗

Methodology

Cited from Code Broker

Methodology documented

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelcontent

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Plain Text

consumers: 65% share of consumers engaging with less than half of loyalty programs. Source: Code Broker (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-engage-less-than-half-65

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<blockquote cite="https://lighthousedata.io/data/consumers-engage-less-than-half-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of consumers engaging with less than half of loyalty programs for consumers<br><small>Source: Code Broker (2023) · <a href="https://lighthousedata.io/data/consumers-engage-less-than-half-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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