B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- share of consumers preferring email marketing channel for consumers (2022)
73% of consumers say email remains their preferred marketing channel according to the Data & Marketing Association.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association
Primary
Tier B
https://www.persado.com/articles/ai-marketing/ ↗
Source Article
AI in Marketing: Benefits, Use Cases, and Examples
This post was published on June 16, 2022 and updated on July 6, 2023
Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting …
Original Research
Data & Marketing Association
· Original study ↗
Methodology
Data & Marketing Association (DMA) figure as reported by Persado; survey year and sample size not stated in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% share of consumers preferring email marketing channel. Source: Data & Marketing Association (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-email-preferred-channel-73
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<blockquote cite="https://lighthousedata.io/data/consumers-email-preferred-channel-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of consumers preferring email marketing channel for consumers<br><small>Source: Data & Marketing Association (2022) · <a href="https://lighthousedata.io/data/consumers-email-preferred-channel-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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