B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
94%
94% -- consumers discontinued communications for consumers (2026)
94% of consumers have discontinued communications with a company because of irrelevant promotions or messaging.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://bareknuckles.com.au/blog/best-practices-for-gaining-powerful-data-insights ↗
Source Article
HOW-TO GAIN POWERFUL DATA INSIGHTS
HOW-TO GAIN POWERFUL DATA INSIGHTS
February 25, 2026 •Bare Knuckles
HubSpot is a powerful, flexible tool if your business wants deep data insights...
The HubSpot CRM platform lets you see all of your data in one place, making it easy to get a full picture of business performance on the fly. It also …
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot research cited by third-party blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 94% consumers discontinued communications. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-discontinue-irrelevant-messaging
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-discontinue-irrelevant-messaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- consumers discontinued communications for consumers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/consumers-discontinue-irrelevant-messaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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