B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- consumer preference for personalized deals for consumers (2025)
71% of consumers desire personalized deals and promotions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://www.b2bappointmentsetting.com/blog/the-key-to-abm-success-how-appointment-setting-drives-res… ↗
Source Article
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Key Takeaways
- We use appointment setting along with account-based marketing to reach the accounts with the most potential. This foundation gives me the ammo I need to develop personalized experiences that deliver results and engagement.
- We laser focus on the right contacts …
Original Research
Accenture
· Original study ↗
Methodology
Cited as 'a new study by Accenture'; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 71% consumer preference for personalized deals. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-desire-personalized-deals-accenture
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<blockquote cite="https://lighthousedata.io/data/consumers-desire-personalized-deals-accenture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumer preference for personalized deals for consumers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/consumers-desire-personalized-deals-accenture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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