B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- consumer data privacy concern rate for Consumers (2021)
86% of consumers feel a growing concern about data privacy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier C
https://www.speakdata.co.nz/data-privacy-how-to-build-trust-and-connect-with-your-customers/ ↗
Source Article
Data privacy: how to build trust & connect with your customers
Without sacrificing the data you need to deliver personalised customer experiences
Customer data has become a golden tool for businesses. It enables you to segment and communicate with customers in a highly targeted and personalised way. But, many consumers view this collection of data differently. …
Original Research
KPMG
· Original study ↗
Methodology
Cited from KPMG report on data privacy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 86% consumer data privacy concern rate. Source: KPMG (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-data-privacy-concern-kpmg
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<blockquote cite="https://lighthousedata.io/data/consumers-data-privacy-concern-kpmg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumer data privacy concern rate for Consumers<br><small>Source: KPMG (2021) · <a href="https://lighthousedata.io/data/consumers-data-privacy-concern-kpmg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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