B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- customer experience importance for consumers (2023)
93% of consumers say that customer experience is one of the most important factors when deciding whether or not to make a purchase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://www.ewizcommerce.com/blog/why-an-ecommerce-website-is-not-enough-for-your-brand/ ↗
Source Article
Why is having an eCommerce Website not enough for your brand? - Ewizcommerce
12 MINUTE READ
Natasha Ambavle
Originally published October 18, 2023
In 2022, there were approximately 24 million eCommerce websites were active and publicly accessible worldwide. How many of these websites have achieved success today?
According to a report by Fundera, 85% of eCommerce businesses fa…
Original Research
Deloitte
· Original study ↗
Methodology
Cited from Deloitte study
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 93% customer experience importance. Source: Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-cx-purchase-decision
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<blockquote cite="https://lighthousedata.io/data/consumers-cx-purchase-decision" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- customer experience importance for consumers<br><small>Source: Deloitte (2023) · <a href="https://lighthousedata.io/data/consumers-cx-purchase-decision" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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