B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- consumers relying on coupons or promotions for US consumers (2025)
89% of surveyed consumers rely on coupons or promotions to control spending.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upside
Primary
Tier A
https://nicolecommunications.prowly.com/346116-upside-unveils-inaugural-consumer-spend-report-and-th… ↗
Source Article
Upside Unveils Inaugural Consumer Spend Report and the Rise of the 'Uncommitted Customer'
Insights drawn from 1.1 billion transactions and nationwide surveys
Every day we work to deeply understand what retailers and consumers really need, so we can make brick and mortar commerce work better for all of us. This inaugural Spend Report sheds light on important shifts that can help retailers…
Original Research
Upside
· Original study ↗
Methodology
Nationwide consumer survey; Upside Spend Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 89% consumers relying on coupons or promotions. Source: Upside (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-coupons-promotions-budgeting-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-coupons-promotions-budgeting-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- consumers relying on coupons or promotions for US consumers<br><small>Source: Upside (2025) · <a href="https://lighthousedata.io/data/consumers-coupons-promotions-budgeting-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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